The Brief
The Environment Agency was ready to update their Medway river map design. The new design was to help tourist and river users down the watercourse while providing useful information with modern styling. The challenge here was to convey the vast amounts of information while keeping the map clear and navigable.
solution
Muted colors were used for the backgrounds and primary colors for important points on the map. Also, a new key system improved the clarity.
By merging two sources of maps from their previous documentation we were able to create a map that covered all key areas for walkers and boaters, including facility icons and bridge height illustrations.
result
This project resulted in a map that was well received by the local river community, allowing the Environment agency to update their brand identity and be seen as an evolving agency.
